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Feb 12, 2001 Issue #23

Cover Story

Abboud home charts new course

NEW YORK -As a home label, Joseph Abboud has been around just more than two years. But following the brand's acquisition last summer by an Italian conglomerate, home is being given a new strategic mandate that will include positioning alongside other designer lines in better department stores, toning down the masculinity of the designs and reviewing all current Abboud licensees.