Jun 04, 2001 Issue #39

Cover Story

A new attitude

If Freud hung out his shingle today and went in search of a truly mind-bending challenge, he'd stop noodling over the problem of what women want and instead turn his attention to a far thornier quandary: What do consumers want? A case in point was offered recently during a seminar appearance by Thom Blischok, chairman and ceo of MindMeld, a research firm/consultancy/retail think tank.