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Jan 05, 2004 Issue #17

Cover Story

11th hour buying spree falls short

Lured by last-minute bargains, holiday shoppers finally flocked to the malls as they picked up last-minute presents, pushing same-store retail sales up by 3.9 percent during the fourth week of December. It was a big improvement over the lackluster increase of 2.9 percent recorded the week before, but still well beneath plan, according to Redbook Research.