May 03, 2004 Issue #34

Cover Story

'Barns' big part of Williams-Sonoma cash

Pottery Barn and Pottery Barn Kids represented 71.4 percent of the revenue gross for Williams-Sonoma in 2003. The brands accounted for the majority of the 20.8 percent increase in direct-to-consumer revenues for the corporation, according to its annual report to shareholders. Net sales in this segment of the business increased primarily because of a rise in the catalog ci...