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Oct 02, 2006 Issue #39

Cover Story

'Simply Indoors' Tells the Sears Fashion Story

Hoffman Estates, Ill. — Sears is rolling out a new theme and new merchandise for the home department: Simply Indoors. The retailer recently hosted a press tour of the streamlined home fashions department in its White Plains, N.Y., unit. Television home makeover celebrity Ty Pennington was on hand to show off his new fall bedding designs as well as his ready-to-assemble furnitu...