Feb 26, 2007 Issue #7

Cover Story

A Day at the Beach for Avonhome

Even though some say the beach towel business is tough and mistreated at retail, Avonhome jumpstarted itself into the category "and we're having a ball with it," said Chris Mooney, evp, sales and merchandising. Their secret? "Have fun with it," he said. "You can go out on a limb with beach.