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Mar 26, 2007 Issue #9

Cover Story

Retailers Tepid in Trade-up to Green

Environmentally friendly home textiles are not easy to find. But shoppers aren't really clamoring for them, at least not yet, say some retailers. While No. 1 home textiles retailer Wal-Mart is on a crusade to be Earth-friendly with its products, packaging and infrastructure, other stores are taking a wait-and-see approach before they follow suit.