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Oct 29, 2007 Issue #27

Cover Story

Cover Image for 2007-10-29
Wal-Mart Adds Home Brand Exclusives

Bentonville, Ark. — Wal-Mart may have stumbled last year with its attempt to reach too far up-market in recasting its home department, but execs last week asserted that home is showing improvement — and they announced a pair of ambitious multi-category launches for 2008 that will shake up the assortment.