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Jun 09, 2008 Issue #15

Cover Story

Cover Image for 2008-06-09
JCP Launches Lifestyle with Linden Street

Lifestyle merchandising will be a major new approach for the home furnishings division at JCPenney, and the company's new Linden Street brand will be the launch vehicle. The collection that debuts in July will be featured in cross-merchandising presentations in each of the home departments, Jeff Allison, executive vp, home told HTT.