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Aug 18, 2008 Issue #21

Cover Story

Cover Image for 2008-08-18
JCP Gaining in Slowing Market

The economy may be tough and consumers under pressure, but JCPenney believes it is positioned to gain share throughout the downturn. Speaking to analysts last week during the company's quarterly conference call, JCPenney execs pointed to the company's financial positioning, structural flexibility and branded merchandise initiatives to weather the storm.