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Apr 06, 2009 Issue #9

Cover Story

Cover Image for 2009-04-06
Walmart Gains in 'Live Better' Appeal

Walmart brought analysts on the Morgan Stanley Arizona Field Trip to one of its Project Impact stores here last week to show off a strategic remodel/new store set that will roll out over the next five years. Bill Simon, evp and coo for Walmart U.S., said the stores express "some of the warmth" of Walmart's "live better" marketing proposition.