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Bettoni to become ceo of QVC Italy in New Year

West Chester, Pa. -- Video and e-commerce retailer QVC has appointed Gregg Bertoni to the post of ceo of QVC Italy, effective Jan. 1, 2014.

Bertoni will succeed Steve Hofmann, who has been holding dual roles as ceo of both QVC Italy and QVC Europe since May 2012.

The company said this position will leverage Bertoni's experience and leadership in the Italian market, and allow Hofmann to focus on other European countries and market development opportunities.

"QVC Italy is rapidly moving beyond start-up phase with consistently high revenue growth, customer loyalty and repeat purchase rates," said Hofmann. "Gregg has been instrumental in driving this strong performance and has the right experience and track record to further build the organization and lead QVC Italy into its next stage of growth."

The company added Bertoni "has experience as a QVC leader in three global markets: the U.S., the U.K. and Italy."

Bertoni first joined QVC US in 1995. In 2002, he transferred to QVC UK, where he took on roles of increasing responsibility in merchandising, including interim director of merchandising.

Since May 2012, Bertoni has served as chief merchandising officer, QVC Italy, with responsibility for overall commerce operations spanning marketing, merchandising, planning, programming, e-commerce, quailty assurance, and TV sales and operations. Prior to this, Bertoni was vp of merchandising in Italy, and was one of the first executives engaged in the market.

"Under Bertoni's leadership, QVC Italy developed a compelling merchandise assortment, driving high levels of customer loyalty," QVC added.

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