Keeco brings NY Botanical Garden into home
Retail Editor 5 -- Home Textiles Today, September 4, 2013
New York - The New York Botanical Garden has signed with multi-category home textiles producer Keeco to develop a licensed line of bedding and bath products that will debut at the upcoming New York Home Fashions Market.
For the initial launch, the collection will include a full assortment bedding, including quilts, duvets, and comforter sets with coordinating decorative pillows inspired by The New York Botanical Garden's collection of original botanical artwork. The line targets the department store and specialty retailer channels and is scheduled for a spring 2014 rollout.
"We're thrilled to be launching The New York Botanical Garden Collection and have created an assortment that appeals to a wide customer base ranging from traditional to contemporary," said Mariam Shariati, Keeco's vp design & product development. "The New York Botanical Garden's archives inspired us to develop a collection with rich and authentic colors that are derived from nature."
The New York Botanical Garden's Richaqrd Pickett, vp for retail and business development, called the line "a stunning, high-quality collection of bedding that will make a beautiful statement in any bedroom."
Licensing proceeds will support the Garden's horticulture, plant research and conservation, and educational initiatives.
The partnership was brokered by Jewel Branding & Licensing, the licensing agency for The New York Botanical Garden. Keeco's New York showroom is located at 295 Fifth Ave., Suite 1602.
New York Botanical Garden
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