JCPenney Exec Joins Martha Stewart Board
August 1, 2013,
At Penney, Robert Peterson is responsible for identifying growth opportunities and strategic alliances.
JCPenney acquired a 16.6% stake in MSLO in December 2011 and recently rolled out a collection of MarthaHome merchandise in its stores and online.
Because of a pending lawsuit from rival Macy's, JCPenney thus far has been barred from carrying Stewart-branded bedding, bath and kitchenware, which Macy's said are exclusive under its contract with MSLO.
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