Textiles From Turkey
Home & Textiles Today Staff -- Home Textiles Today, July 25, 2013
Turkey continues to emerge as a key resource for home textiles products around the world and that's one of the reasons some of the nation's leading suppliers will be exhibiting at this year's Inter textile Shanghai Home Textiles.
Over 40 Turkish companies will be featured in Hall W1 of the fair this year, reflecting both Asian and Western interest in the country's products, which offer a compelling combination of European quality and competitive pricing.
"Our Turkish exhibitors offer top-class product ranges instead of inferior products with low prices," said Ibrahim Burkay, chairman of the board of the Uludag Exporters' Association, which has organized the pavilion.
"Our quality is competitive with European products but now we can offer these quality products at that level but with more competitive prices."
Burkay said Turkish companies are targeting markets in a number of countries, including the U.S., but that China was one of its main objectives. "The Chinese market is growing more mature with an increasing demand for sophisticated design products."
He said the variety of products that will be shown by Turkish exhibitors at Inter textile will be extensive, with the most popular being upholstery fabrics, curtains, towels, table clothes, sheets and bed covers.
One of the companies showing bed and bath will be Ozan Tekstil. "The fair is a bridge for us to spread our offerings to other countries," including the U.S. and China, said Mehmet Durmaz, general coordinator for the company. Product debuts include towels and bed linens, featuring the company's double face quilted set, he said.
Another exhibitor targeting both Western and Asian customers is Dina/Vanelli Tekstil which cites Turkey's geographically central location as a competitive advantage in servicing accounts all over the world.
"The U.S. market is one of our major markets since we can cater to big populations with large buying capacity," said Ruchan Tacettin, general manager. "We prepare a collection especially for American market tastes with many dual-purpose products.
"But both the Chinese and the overall Asian markets are growing," she said, "and they are both our target markets too. We plan to focus more and prepare an entirely different collection for them."
China is also a focus for Sespa Ihracat Ve Pazarlama A.S., according to Gonca Seruven, export and marketing manager. "The Chinese market is growing very quickly and we want to take our place in this market. During the fair we want to find new contacts and customers and also show our new collections to our existing customers," she said.
The Turkish connection to China and Asia remains at the core of the reasons for the country's pavilion at Inter textile, according to Burkay of the Turkish association. "When the foreign trade figures between Turkey and the People's Republic of China are observed, we see that the volume has been increasing year after year."
Among the more than 40 Turkish suppliers exhibiting at Intertextile this year are, from left, Dina/Vanelli, Sespa and Ozan.
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