Qi New York home division changes name to Quinn Home
July 16, 2013-- Home Textiles Today,
New York -- Qi New York's home division has decided to change its label to Quinn Home as part of a company-wide rebranding strategy.
Quinn Home, the name of the fine home textiles division of Quinn Apparel Inc., "still carries the same ideas of effortless luxury and modern design that the company was first built on a decade ago," the company noted.
Jean Kolloff, president of Quinn, said that as Qi, the company was known primarily for women's apparel.
"But now we have the opportunity to communicate our message to a broader audience, including the home and men's markets," she continued. "We've embraced this entire rebranding initiative as a chance to create a lifestyle brand that will really resonate with our customers."
Quinn Home will continue to offer a wide-range of throws, blankets, pillows, baby and loungewear as it did under Qi Home.
But what is new is that this season the brand has added a selection of king-sized cashmere bed blankets to the mix as well as a swatch book that will showcase the styles available year-round.
The swatch books will be available for purchase late August and will cost approximately $200.
"The new swatch book will be a great tool to help us expand our reach with interior designers and retail stores who offer design services," said Lauren Foster, account executive for Quinn Home. "The book features our nine best-selling styles and colorways that we will offer throughout the year. We designed the book so that the cashmere swatches can be cut and given to customers who want to feel the how soft our cashmere is and see how the colors work in their room. Shoppers can choose and customize products from the book, while the vendors assume hardly any financial risk-it's a win-win."
Among the best-selling styles are a plaited, mixed cable patterned throw and a king-sized cashmere bed blanket in a lofty, waffle stitch. The throws are typically sized 65-by-60-inches and retail from $600 to $800. The king blankets are sized 120-by-95-inches and start at $1750.
"We introduced the king-sized cashmere blankets because there was such a demand for them in the market," Foster added. "Customers would ask, ‘Can't you please make one of these for my bed?' So, we did."
Quinn Home is currently available at specialty retailers nationwide, as well as the brand's brick-and-mortar locations and its e-commerce site, www.quinnshop.com.
Related Content By Author
Industry Related Content
DayThree from the NY Textiles Market