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April comps dampened by early Easter

New York - Comps were up 2.3% in the fourth and final week of April, said The Johnson Redbook Retail Sales Index.

For the final week of the retail calendar month, which ended May 4, comps in the discount channel increased 2.9% while same-store sales in the department store segment were up 1.4%.

Overall, April was up 2.2%, compared to April of last year, relative to a target of a 2.6% gain. Month-over-month showed a 2.5% drop, relative to a target of a 2.1% drop.

Negatively impacted by the Easter holiday falling into March this year, April's results fell short of target, noted Redbook analyst Catlin Levis.

May spans four weeks ending on June 1st, and the month contains two major shopping events: Mother's Day and Memorial Day.

As Mother's Day - May 12th - approaches, some businesses have reported a pick-up in sales over the May 4 weekend on items such as seasonal apparel, jewelry and accessories.

With that in mind, Levis said Johnson Redbook's initial target for May is for a year-over-year same store sales gain of 2.7%, which generates a month-over-month comparison of a 0.7% gain.


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