Pantone unveils PantoneView.com site, service
Home & Textiles Today Staff -- Home Textiles Today, April 22, 2013
Carlstadt, N.J. - Global color forecaster Pantone has launched its new web-based venue PantoneView.com, a digital subscription service devoted solely to color with designers across all areas of design in mind.
PantoneView.com features visual inspiration, critical color direction and a global perspective on color from industry experts, all aimed at enabling users to make more informed decisions and perfect their color strategy. It provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and geographies worldwide.
As Pantone explained, the new service works for students and independent designers alike as well as businesses of all sizes through large corporations. PantoneView.com "zeros in on the color zeitgeist and features comprehensive color direction, market validation and the psychology behind color trends." It also includes forecasting and orientation where key color direction is mapped out six to 12 months ahead of the season, in addition to reporting and analysis as the season progresses, in order to provide color confirmation and any new color updates.
Additionally, the site will feature topical color news and live events where subscribers can hear directly from a variety of PantoneView.com's global color experts.
"Color is the single most powerful communication tool, influencing 50% to 85 % of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of cross-design thinking and the connector across all areas of design," noted Laurie Pressman, vice president of the Pantone Color Institute. "Offering an affordable digital service like PantoneView.com - which will be continually updated with valuable color insights and unique color perspectives across geographies and industries - will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions."
The editor in chief of PantoneView.com is 30-year industry veteran David Shah, a longstanding partner of Pantone, color consultant to major worldwide brands, and publisher of Metropolitan Publishing BV, which includes Textile View, View2, Viewpoint and Pantone View Colour Planner.
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