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Belk Hires Flur for Multi-channel

Regional department store Belk has hired Dorlisa Flur as executive vp omni-channel, reporting to John R. Belk, president and chief operating officer.
     She spent the past eight years at Family Dollar Stores, most recently as vice chair, strategy and chief administrative officer. Previous roles included chief merchandising officer and the executive vice president of strategy and marketing. Prior that, Flur was at McKinsey and Company, a management consulting firm.
     Belk is in the process of creating an omni-channel environment that integrates the digital experience with the store experience. Initial implementation will span three to four years and will include a new ecommerce platform, new point of sale systems, improved mobile applications, installing a customer data warehouse and analytics and establishing enterprise inventory availability.

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