American Homes and Textiles inks Clifford license
Retail Editor 3 -- Home Textiles Today, February 6, 2013
New York - American Homes and Textiles has signed a licensing agreement with Scholastic to produce a soft home collection featuring the Clifford the Big Red Dog character and his friends.
The Clifford property, which marks its 50th anniversary this year, continues to air on PBS television and remains a big seller in children's books.
"We are delighted to add Clifford to our already strong line-up of in-house juvenile bedding styles," said Naveed Shamsi, vp of American Homes and Textiles. "We believe that many paretns of today's kids have grown up with Clifford and still have a strong connection and comfort level with him."
The company will produce better quality juvenile and infants bedding, bath and beach products. The collection will debut at the upcoming New York Home Fashions Market, which takes place March 18-21.
American Homes & Textiles will also introduce other new licensed products during market, said Shamsi.
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