• Cindy W. Hodnett

Weavetec's Simply Home Division to Acquire Santee Fabrics

WYTHEVILLE, VA. - Simply Home, a division of Weavetec Inc., announced plans today to acquire High Point-based converter Santee Fabrics.
     Company officials declined to disclose the purchase price, but said that Santee's sales office in High Point will close on Friday. All accounts will transfer to Simply Home's customer service team in Wytheville, under the direction of Operations Manager Caren Blanchett, on Nov. 12.
     Santee Fabrics was incorporated in 1994 under the direction of Dan Ennis and has a niche in yarn-dyed cotton fabrics produced by Weavetec and piece dyed velvets and twills from various suppliers. Simply Home has been a supplier of home décor products since 1995 and launched a signature residential fabric line under the leadership of Nick Chmil in 2010.
     Simply Home officials said the acquisition will further solidify its position as a resource for residential upholstery fabrics. The company said it will operate the two lines independently, with Simply Home Classics under the direction of Chmil and Santee Fabrics by Simply Home under the direction of Ennis. They are both sales managers.
     Weavetec, incorporated in 1987, is a specialty weaver that produces fabrics for the home décor, upholstery, wall covering, equestrian and industrial fabric markets.
     Sandy Carroll has joined Simply Home as customer service manager for both divisions. Previously, Carroll was inventory manager at Chemicals & Solvents in Roanoke, Va.
     Ennis said the acquisition is timely given the increased interest in domestic sourcing for textiles.
     "This acquisition will be beneficial for Santee Fabrics because it allows us to focus on product development and sales as opposed to the structural issues associated with an independent business," he said. "More importantly, our customers will benefit from the strength and stability of Simply Home and its parent company, Weavetec."

Cindy HodnettCindy W. Hodnett | Upholstery/Style Editor

As the Upholstery/Style Editor for Furniture/Today, I spend my work hours studying the sloping curves of sofa frames, the intricacies of fabric and the nail head trim and button accents that function as jewelry on a piece of upholstery. I research the companies that bring these things together for retailers, and ultimately consumers, and interview industry leaders about their business strategies and where they think furniture is heading in the future. And when traveling, I provide a sneak peek at what I'm seeing, whether at international markets or in High Point or Las Vegas.

I look forward to sharing what I see and I hope you'll feel free to do the same. Email me at chodnett@furnituretoday.com or follow me on Twitter @CynthiaWHodnett.

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