Maria Flora to debut indoor/outdoor rugs at Maison & Objet
Retail Editor 3 -- Home Textiles Today, August 31, 2012
Paris - Maria Flora will debut its first indoor-outdoor rugs along with its Altre Terre fabric collection at the next edition of Maison & Objet here, Sept. 7-11.
The new indoor-outdoor fabrics include 29 references ranging from ethnic designs, circulars and stripes to more classic solid textures and honeycomb. They will be shown in various colors on refined linen backgrounds. Those fabrics colors include blue, écru, chocolate, orange and lilac for which coordinated trimmings have been created.
Fabric textures recall the hand of fibers such as hemp, linen and cotton to create a continuity between indoor and outdoor environments for Italian-style home furnishings.
In addition, Maria Flora decided to surprise participants at the event with its first collection of indoor/outdoor rugs to complete the furnishings.
Tone on tone rugs feature sophisticated check or striped decorations with technical performance of spun-dyed acrylic. The tones are écru, chocolate, lilac, bright green, turquoise and blue, perfectly matching the fabrics of the brand.
Maria Flora will exhibit in the Villepinte area, at Stand D 157-158 Hall 7.
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