Protect-A-Bed takes its message to the London Underground
Retail Editor 3 -- Home Textiles Today, July 27, 2012
Chicago - Protect-A-Bed, which distributes its products in 35 countries, has taken out ads in more than 2,000 train carriages for the duration of the Olympics in London, which officially kicks off this evening.
The London underground ad features Protect-A-Bed's sleep solutions and a map highlighting the 35 countries where its products are available. It also includes a QR code, directing people to a television ad.
"It's an incredible time to be in London and to think that our ad is featured there is just amazing," said James Bell, ceo.
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