Carpenter Co. redesigns SleepBetter.org
Retail Editor 2 -- Home Textiles Today, June 12, 2012
Richmond, Va. - Carpenter Co. has redesigned its consumer-oriented site, SleepBetter.org, as marks the fifth anniversary of the venture, which provides information about the importance of good sleep habits.
"SleepBetter.org's new look is fantastic and underneath that appealing design, there are powerful features built into the code. The new site includes intuitive site navigation, social sharing tools and improved SEO design," said by Dan Schecter, Carpenter's senior vice president of consumer products, who created the site.
The site redesign integrates the Sweet Dreams enewsletter, the Zzzz Score test and access for SleepBetter's Facebook fans, which currently number 160,000, he added.
Among several new features, a social media hover bar keeps all SleepBetter social media sites accessible and in a fixed location at the top left of the site on all content pages and "breadcrumb" navigation shows visitors what their navigation trail is and can be clicked to back up or slide over to other sections. A call out box on the home page highlights the most recent article posts.
"SleepBetter.org's new features are part of Carpenter Co.'s culture of continuous improvement in everything we do, we are always looking ahead for ways to leverage today's technology to get America to sleep better - whether through new bedding technologies like IsoFresh, online applications like the Zzzz Score or by encouraging our Facebook fans to become sleep ambassadors, we are constantly innovating," said Schecter.
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