Town & Country Living Inks Vintage Licenses - Vera and Fiesta
Home & Textiles Today Staff -- Home Textiles Today, June 12, 2012
NEW YORK - Multi-category supplier Town & Country Living is going retro with the addition of two vintage licenses to its line - Vera and Fiesta.
Both partnerships - The Vera Company for Vera and the Homer Laughlin China Company for Fiesta - are for kitchen textiles and table lines; but the deal with Vera also includes bath coordinates. The Fiesta collection will span tablecloths, placemats, napkins, napkin rings, runners, chair pads, tier curtains, top treatments, accent rugs, towels, oven mitts, pot holders, aprons, dish drying mats, dish cloths, and scrubbers.
Both lines are set to launch during the fall New York Home Fashions Market in September, with roll out for distribution in spring 2013.
The Vera Company owns the prints, original artwork, scarves, trademarks, and copyrights of the late designer and artist Vera Neumann, known for the bold prints and patterns she created in the 40s, 50s and 60s.
Fiesta is known for its colorful line of brightly hued solid color tabletop china from the same era.
For third-generation family owned Town & Country Living, Vera and Fiesta represent the latest additions to the company's roster of license partnerships that currently includes Disney, KitchenAid, Lauren Ralph Lauren, Royal Velvet, Paula Deen, Badgley Mischka, Better Homes and Gardens, and Country Living, among others.
David Beyda, chairman, described Vera as "one of the most recognizable design influences in apparel and home furnishings. Her legacy of creativity and print design inspiration transcends generations, and will be a welcome addition to our brand portfolio."
Added Susan Seid, president of The Vera Company: "We are excited to be partnering with Town and Country Living, whose quality of product and commitment to growth perfectly support the legacy and heritage of the iconic American Vera brand."
Bardwil Linens formerly held the licenses for the Vera brand in kitchen textiles, table linens, and bath coordinates.
Of Fiesta, Beyda said he expects "our loyal retail partners will be very pleased with the colorful and unique ways that we are coordinating with Fiest a to give consumers breadth of product choices and a wide array of never before seen home décor accessories."
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