Ow Brings Softer Side To Vegas Hardware Show
May 7, 2012,
The annual show this year is set to take place May 1 through 3 at the Las Vegas Convention Center.
OW has leased a new space, #3734, which is located in the Central Hall. There, the company will feature an offering of "this year's new trend forward indoor/outdoor collections, printed accent rugs, and utility rugs," OW said, in addition to many of its new "Made in the USA" woven area rugs, such as the Blakely, Hamilton, and Huntington collections.
Jonathan Witt, vp, said the move was spurred by growth in the outdoor home fashion category, "which has introduced a new customer and a new fashion element to traditional hardware and home improvement retailers. Attendees are not only shopping for power tools, electrical and plumbing items, but now looking for vendors that specialize in home décor, kitchen, and patio products."
OW's indoor/outdoor, utility, and accent rugs represent the company's fastest growing categories, he continued, "and a perfect fit for these retailers' business. As the largest manufacturer of area rugs, indoor/outdoor rugs, utility rugs, and accent rugs in the world, we are able to offer the widest selection of designs and constructions in the industry."