Babies "R" Us teams with model Heidi Klum for new line of baby products
Retail Editor 1 -- Home Textiles Today, April 26, 2012
Wayne, N.J. - Baby products chain Babies "R" Us has partnered with fashion icon - and mother of four - Heidi Klum to create an exclusive collection for newborns through little kids of apparel, furniture, bedding, room decor and accessories.
Described as "affordable luxuries for little ones," the new collection is called "Truly Scrumptious by Heidi Klum" and is set to roll out at Babies "R" Us stores across North America and online at Babiesrus.com beginning this fall.
Aaron Kopolow, vp, divisional merchandising manager, Babies "R" Us, said the collection is "a trend-right assortment of baby items that are reflective of [Kum's] unique point-of-view as a mom."