Babies "R" Us teams with model Heidi Klum for new line of baby products

Retail Editor 1, April 26, 2012

Wayne, N.J. - Baby products chain Babies "R" Us has partnered with fashion icon - and mother of four - Heidi Klum to create an exclusive collection for newborns through little kids of apparel, furniture, bedding, room decor and accessories.

Described as "affordable luxuries for little ones," the new collection is called "Truly Scrumptious by Heidi Klum" and is set to roll out at Babies "R" Us stores across North America and online at beginning this fall.

Aaron Kopolow, vp, divisional merchandising manager, Babies "R" Us, said the collection is "a trend-right assortment of baby items that are reflective of [Kum's] unique point-of-view as a mom."

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!