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Lowe's promotes two into new posts

Retail Editor 2 -- Home Textiles Today, April 23, 2012

Moorseville, N.C. - Lowe's late last week promoted Gregory Bridgeford chief customer officer and Rick Damron to chief operating officer, both newly created positions.
Bridgeford had been evp of business development. He joined the company 1982 and has held a number of executive posts. In his new position, he will oversee customer experience design, merchandising, marketing and communications, digital interfaces, and pricing and promotion.
Damron has been evp of store operations since last year and joined the company in 1981. His new position encompasses include stores operations, sales and service fulfillment, product fulfillment, real estate and facilities, and loss prevention and safety.
Both report to Robert Niblock, chaiman, president and ceo.
"As we continue to transform Lowe's to a leaner, more nimble, multi-channel company, we took a hard look at our organizational structure and opted to make changes to support our efforts to deliver outstanding customer experiences," said Niblock.

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