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Shields Returns to Sferra

EDISON, N.J. - Luxury linens supplier Sferra Bros. has appointed Mary Shields as its director of marketing.
     Shields, who reports to company president Steve Schneider, assumed her new position on Feb. 28.
     "Mary brings a unique and creative perspective to both B2B and B2C communications, public relations, and promotions for the brand," Schneider said.
     Prior to re-joining Sferra, Shields worked at Martha Stewart Living Omnimedia as senior copywriter on the company's merchandising team for more than four years.
     "We're excited to have Mary back on board," said Sferra ceo, Paul Hooker. "She has a great understanding of branded communications, and will be working with us on all aspects of marketing from advertising to social media."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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