Is JCP Psyching the Competition?
April 7, 2012-- Home Textiles Today,
NEW YORK - JCPenney's decision to ditch coupons and promotions continues to generate skepticism in many corners, but there are also signs its messaging may be reverberating into its rivals' marketing plans - and beyond.
Days after JCPenney began promoting its "Fair and Square" pricing in early February, Macy's 16-page Sunday circular touted "Everyday Value. Great Prices You Can Count on Every Day. Only at Macy's!" Boscov's circulars of late have heralded a similar theme, with covers declaring: "Honest Pricing."
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2015 - Part 3