Is JCP Psyching the Competition?

NEW YORK - JCPenney's decision to ditch coupons and promotions continues to generate skepticism in many corners, but there are also signs its messaging may be reverberating into its rivals' marketing plans - and beyond.
     Days after JCPenney began promoting its "Fair and Square" pricing in early February, Macy's 16-page Sunday circular touted "Everyday Value. Great Prices You Can Count on Every Day. Only at Macy's!" Boscov's circulars of late have heralded a similar theme, with covers declaring: "Honest Pricing."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York Home Fashions Market: It's all about monitoring

    Camera Icon More Videos