Is JCP Psyching the Competition?

NEW YORK - JCPenney's decision to ditch coupons and promotions continues to generate skepticism in many corners, but there are also signs its messaging may be reverberating into its rivals' marketing plans - and beyond.
     Days after JCPenney began promoting its "Fair and Square" pricing in early February, Macy's 16-page Sunday circular touted "Everyday Value. Great Prices You Can Count on Every Day. Only at Macy's!" Boscov's circulars of late have heralded a similar theme, with covers declaring: "Honest Pricing."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!