Safavieh, Vente-Privee partner for inaugural home furnishings sale
Retail Editor 2 -- Home Textiles Today, March 26, 2012
New York - Upscale area rug manufacturer Safavieh is collaborating with American Express' Vente-Privee members-only online shopping destination for the site's first home furnishings private member sale - a three-day event that kicks off today.
The limited-time Safavieh sale, which includes more than 200 skus in rugs, furniture, lighting and accent pillows, will run for 72 hours.
"We are thrilled to feature Safavieh as our inaugural home furnishings private sale event, as we continue to provide our members with access to quality, high-end brands that complement their overall lifestyle," said Vente-Privee's ceo Mike Steib.
Vente-Privee USA is a joint venture between American Express and Vente-Privee, the online private sale model based in France. Founded in 2001, the site has grown over the past 10 years to more than 13 million members and generated more than $1 billion in European sales. Now, through its recent alliance with American Express, Vente-Privee is introducing the concept to the U.S.
Vente-Privee's online sale events feature premium international brands at sharply discounted rates for short periods of time.
Buyers and merchandisers at Vente-Privee selected one-of-kind Khotan carpets, Moroccan and Tibetan weaves from Safavieh's hand-knotted rug collections as well as hand-tufted carpets with transitional designs and contemporary colors.
"The site is fashion-driven and known for impeccable quality," said Jonathan Yaraghi, general sales manager of Safavieh's wholesale division.
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