Springs gets colorful with Pantone partnership
Home & Textiles Today Staff -- Home Textiles Today, February 23, 2012
New York - Pantone, the color authority and resource, will enter the world of branded bed and bath with Springs Global in a new partnership just announced.
Springs will debut the line at the March New York Home Fashions Market Week with a fall 2012 retail launch scheduled. Specifics on products and pricing levels were not immediately available in advance of market, although the announcement did call the new line "accessibly priced."
But the alliance brings together the brand name universally known for color accuracy and standards with a supplier that is continuing to build its stable of high-profile names and labels.
"Partnering with Pantone enables us to realize our vision of creating products that excite consumers and create compelling stories for the retailer," said Joe Granger, president of Springs Global in announcing the new deal. "The collection goes beyond expressing color in a way that's not just about color, but about moods and emotions."
Pantone sees a good fit too. "We are thrilled to be working with Springs on the creation of these colorful new collections for bedding and bath," said Lisa Herbert, vp of Pantone's consumer product division. Now Pantone fans and consumers will for the first time be able to build color stories that express individual personality and beautiful dreams."
While Pantone has licensed its brand and color palette for some products in the past, including tabletop and stationery, this is believed to be the first time a bed and bath textiles line will reach retail shelves.
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