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Frette opens new Beverly Hills flagship

Retail Editor 2 -- Home Textiles Today, June 9, 2011


Beverly Hills, Calif. - Luxury linens house Frette has opened a 1,300-square-foot boutique here at 445 Rodeo Drive.
"Our Beverly Hills flagship boutique represents a significant strategic step toward the enhanced positioning of the brand. While maintaining our ‘bed-centric' origins, we are aggressively evolving into a more complete experience, offering many more products to address our customers' living occasions," the company said in a statement.
The entry to the store features Frette couture, including luxury jacquard bed sets, furs and cashmere, decorative pillows and a gift collection consisting of artisan home and travel accessories.
Frette shows a more streamlined sensibility the bath area featuring a more modern, graphic design. The store also houses Frette to Wear lingerie and sleep accessories as well as Frette's array of bedding (sheets, duvets, shams); bath towels, spa accessories; linens for the dining room (napkins, runners, tablecloths); and home accessories that range from candles to cashmere throws.

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