Aerin Lauder Launching Lifestyle Brand

NEW YORK - The youngest generation of the Lauder cosmetics dynasty is stepping into territory the parent company never has - licensing her name to create a luxury lifestyle brand.
    Aerin Lauder, granddaughter of The Estée Lauder Companies' eponymous founder, has formed a company called Aerin LLC to steer the venture. The Aerin brand will launch first in the beauty industry, but is expected to move into other lifestyle categories, including home.
     Prior to the announcement, Lauder was senior vp, creative director for the Estée Lauder brand. She has been with the company since 1992 in a variety of positions and will retain her seat on the board. She will serve as creative consultant as well as style and image director.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!