Creative, Pared-Down Styles Make Way Across Revman
May 5, 2011,
Ava from the new Steven by Steve Maden collection.
"It has a more sophisticated appeal for someone who doesn't want all that pattern on the bed," said design director Diane Piemonte.
Steven by Steve Madden still targets the young adult market, she said, but the styling is more pared down, and top of bed consists of duvet covers rather than comforters.
The Laura Ashley brand is giving a lot of attention to creative decorative pillows. "We're getting away from the matchy-matchy pillow," she said. "It updates the whole story."
In Manor Hill, Revman's open line, that company has introduced a solid color-stitched coverlet to layer into each fashion bed.
Tommy Hilfiger has also added a freestanding quilt as a layering piece. It's available in olive, khaki or navy. Also new are Tommy Hilfiger patches stitched onto pillows and in some cases, top of bed.
"The whole movement toward coverlets and duvets is strengthening," said Piemonte. "Comforters are still number one, but I feel the needle moving."
Tommy Bahama is adding step-up beds to the line, although Revman is still showing several beds featuring the brand's signature print looks. The new shower curtains include embroidered and appliquéd constructions, as well as solid-color jacquards.