Universal Home Fashions Focuses on Casual Looks
April 7, 2011,
The manufacturer is unveiling products for the New York Home Fashions Market, including 47 bedding programs, 29 window programs and 45 bath programs with an emphasis on informal looks.
The move mirrors a shift away from the luxury trend of seasons past. "‘Luxe' is not dead; however it's certainly not as important as it once was," said Chris Certosimo, president. "Our focus is going to be directed toward the casual customer at smartly priced retails."
Business has been strong for the privately owned $75 million company, said Certosimo, enabling Universal Home Fashions to acquire a third cut-and-sew facility this year. "Fortunately all of our facilities are in the Hangzhou region [of China] allowing for better control of the finished product," he said. "We are currently selling to most major retailers on a direct basis or drop shipped out of our 100,000-square-foot warehouse in Deer Park, N.Y."
Among the bedding collections Universal will be showing to retailers is Noah, which is a matte poly satin with a sheer metallic voile overlay, finished with horizontal earth tone embroidery in a wave pattern.
Leon is a window collection created with double-layered space-dyed chenille, and features satin metal grommets. Bath programs include Christina, a slub faux-silk horizontally- pieced with large-scale flocked floral motif. Its high gloss debossed resin accessories feature a decal motif and are made in its resin facility in Guangzhou, China.
Christina is a slub faux-silk horizontally pieced shower curtain with a floral motif.
Leon is made with doublelayered space-dyed chenille.
Noah features matte poly satin with a sheer metallic voile overlay.