Sinomax making memory foam safer
March 16, 2011,
Its memory foam products, such as the PureFoam collection, have earned the CertiPUR-US seal of approval from an independent laboratory; this indicates the bedding products are free from harmful elements such as dioxins, lead or formaldehyde. The CertiPUR-US seal is being displayed on packaging.
"While other manufacturers have earned this designation, Sinomax is taking a step further to brand its collections as purity products," said Steven Romero, vice president of marketing. In addition, he said, Sinomax uses soy-based polyols and activated charcoal, ingredients that combine to deactivate odors.
Questions about the safety of memory foam products arise occasionally from retailers, said Romero. In October last year, Dr. Oz, the surgeon and television health guru, warned about dangerous flame-retardant chemicals found in many household objects, including memory foam. However that warning did not have an impact on Sinomax's market share, Romero said, as its products do not contain the chemicals.
Collections with Sinomax's PureFoam technology include the Balance PureFoam Line, with a 1.5 inch topper and contour pillow; the PureFoam Spring Line, with a 1.5 inch topper and spring pillow and Comfort Equation 2.0, with a 2-inch topper. Opening retail prices range from $40 to $80 and mid-point-prices range from $99 to $159. Some 1.5 inch toppers retail for less than $70 for a queen size, Romero said.
Also being shown at market is a new washable memory foam topper, an innovation that extends the life of the topper, as typically memory foam can't be washed and can pick up odors over time.
The ability to wash the top layer keeps it fresh and usable over a longer period, Romero said.
The Elegance Washable memory foam line features a box-quilted removable pillowtop with a lining of washable memory foam over a core of clustered memory foam. Similarly there is a washable memory foam pillow with a removable memory foam-lined cover. Prices range from $150 to $189.
In Sinomax's Season's Best line, a new pillow has a split personality for dual climates. The Sherpa-Tencel pillow offers cosy Sherpa fabric for added warmth on one side and airy Tencel fabric on the other.