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Trident expands Air Rich program with new towel styles, bathrobes

At the New York Market - Building on the recent success of its Air Rich collection of extra-absorbent, lint-free and loftier bath towels introduced last year, Trident Group has expanded the line to include new styles as well as bathrobes for this week's New York Home Fashions Market.

In towels, new Air Rich products are available within the collection's five categories -- Air Soft, Air Luxury, Air Prime, Air Lite and Air Spa.

Trident said its Air Rich products "have seen a tremendous success during last year" and now the company has come out with new products, innovations and designs based on the Air Rich technology.

Air Soft is a bamboo-rich grouping of extra-absorbent towels. Air Luxury towels are constructed of three-ply air-filled loops. Air Lite's towels are buoyant low weight pieces that increase loft with each washing. And the textured Air Spa grouping wicks water.

The new bathrobe line includes an Air Rich style - "Soothe" - which represents the most upscale category offering within the company's five bathrobe collections.

The other four bathrobe collections include: Giggle, a juvenile product; the Breathe spa collection; Rapture for the hospitality market; and the beach-oriented Refresh set.

Bathrobe styles from Trident include kimono, shawl, hooded, and notch collar, and product extensions include terry beach bags, pouches, serapes, head wraps and other pieces.

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