Beaulieu Expands Bliss Brand at Winter Markets

DALTON, GA. - Carpet and rug manufacturer Beaulieu of America is playing up its Bliss brand this winter at several markets in early 2011.
     Keeping specific det ails about the newest batch of offerings close to the vest, svp of marketing Patricia Flavin instead offered a more general summary, describing the product expansion as "a totally new and fresh approach to the Bliss brand, with new collections, features and displays that are unique in the industry. Bliss for 2011 provides dealers with more of what the carpet-buying customer is looking for and that spells a real advantage for Bliss dealers."
     As in the past several years, Bliss and the other Beaulieu brands will occupy a major booth space at Surfaces in Las Vegas, which is scheduled Jan.25 to 27.
     Beaulieu will also be showing at:
     • Dallas Regional Show, Grapevine, Texas, Jan. 13-14;
     • Atlanta Regional Show, Atlanta, Ga., Jan. 13-14;
     • Tunica Regional Show, Tunica, Miss., Feb. 4-5.

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