Wal-Mart creates Global Consumer Insights team

Retail Editor 4, February 15, 2011

Bentonville, Ark. - Wal-Mart Stores Inc. has established a Global Consumer Insights division to help Walmart and Sam's Club identify consumer trends, assess the needs of customers in various global markets and create analytical tools to support the business.
The company has named Cindy Davis executive vp of the endeavor. She joined Sam's Club in 2007 as senior vp of membership of marketing. A year later, she was named exec vp, adding oversight of e-commerce to her responsibilities.
Prior to Sam's Club, Davis spent more than 20 years building brands and customer relationships for companies such as Harrah's Entertainment, Starwood and Promus (now Hilton) Hotels, and Pizza Hut as well as with agencies BBDO, Tracy-Locke and Rapp Collins Worldwide.
She will continue to report to Brian Cornell, president and ceo, Sam's Club.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!