Karastan Rugs and Carpets earns first "Wool: Clean Air" certification from WONZ

Retail Editor 2, January 5, 2011

Dalton, Ga. - Marking an eco milestone, upscale rug house Karastan recently became the first company to carry the "Wool: Clean Air Certified" label on all of its wool carpets and rugs.

"Wool: Clean Air Certified" is an Indoor Environmental Quality (IEQ) program managed by Wools of New Zealand (WONZ). Products approved to carry the "Wool: Clean Air Certified" label are tested by a certified independent laboratory and must pass stringent volatile organic compounds (VOC) emission testing for 13 contaminants. In addition, the products are required to meet scientifically established testing standards that verify reductions of VOCs, including formaldehyde, sulphur dioxide and nitrogen dioxide, in the indoor environment.

"Wool is proven to significantly reduce indoor air contaminants within seven hours of installation and to keep contaminants out of the air for 30 years," said Elise Demboski, executive director of North America for Wools of New Zealand. "Unfortunately, this unique attribute is overlooked since wool only represents 2% of the market. Through the Wool: Clean Air Certified program, we are bringing wool to the forefront where it will be noticed."

In addition to meeting the U.S. Green Building Council (USGBC) LEED point requirements, the certification also meets the standards for California Section 01350 and Collaborative for High Performance Schools (CHPS).

Carpets and rugs containing a minimum of 50% wool are eligible for "Wool: Clean Air certification." Product samples are submitted by platform, which is dependent upon backing and latex type. Every platform is fully retested on an annual basis to maintain the integrity of the "Wool: Clean Air certification."

"Wool has incredible attributes that deserve to be recognized," said Connie Berry, director of marketing for Karastan. "As the largest manufacturer of wool carpets and rugs in America, we applaud Wools of New Zealand for giving wool a greater voice. Solid scientific backing and high testing standards give the ‘Wool: Clean Air Certified' label impressive credibility that we are proud to carry on our products."


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