Kohl's launching line with Jennifer Lopez and Marc Anthony
Retail Editor 9 -- Home Textiles Today, November 18, 2010
Los Angeles - Kohl's rolled out the red carpet for celebrity couple Jennifer Lopez and Marc Anthony during a West Hollywood press conference today to announce the launch of two contemporary lifestyle lines designed by the couple.
Both brands will initially launch in apparel, accessories and shoes, but the retailer said it eventually expects to extend into home.
The launch will take place in fall 2011.
Celebrity Branding at NY Home Fashions Market