New York becomes hub for Springs Global branded business
September 24, 2010,
New York - Springs Global US has shifted its organizational structure to relocate all its branded and store-branded home furnishing activities to the company's offices here - moving a substantial portion of its operations from its long-standing base in Fort Mill, S.C.
The areas covered include, but are not limited to, Springs Global US' bedding, bath, tabletop, furniture, lighting and free-standing window design as well as its product development, merchandising, marketing and sales operations.
However, Springs Global's core bedding businesses, including but not limited to pillows, pads and blankets as well as global operations, are to remain in the company's South Carolina office under the leadership of Tom O'Connor, group president.
The company explained the shift is based on "the opportunity" it sees "to bring the same innovation, inspiration and energy" to its retail partners' brands.
"This organizational evolution is yet another strategic move for Springs Global in aligning its associates and expertise to achieve its corporate goals of leading the industry in innovation, design and marketing," the company added. "This restructuring allows for the expertise currently focused on its quickly expanding portfolio of global brands, to also focus on its very important store branded business as well; offering proactive solutions and stronger partnerships to its retailers and ultimately, to consumers."