Veratex to produce Borghese luxury line

At the New York Market - Borghese Inc. is looking to extend the reach of its high-end cosmetic, skincare, fragrance, and spa lines further into home textiles via a newly inked partnership with fashion bedding and bath house Veratex.

The upcoming Borghese-branded bedding and bath collection will span top-of-bed styles, both basic and decorative bath towel ensembles, shower curtains, bath accessories, accent bathroom rugs and decorative pillows. The assortment will target upstairs department stores and specialty stores, as well as television retail networks in the United States and Canada.

Borghese's licensing agent, IMC Licensing, which specializes in consumer product brands, negotiated the licensing agreement with Panorama City, Calif.-based Veratex as well as a second simultaneous deal with Orange County, Calif.-based Spa Cre8tions for bath and spa accessories.

In the past, IMC has negotiated a separate but related home textiles program with United Feather & Down for Borghese-branded luxury basic bedding. The agency said it is currently working on the next generation of Borghese goods to include sleepwear, loungewear, home décor, apparel, fashion accessories, and home fragrance.

"We are excited to reach a broader range of consumers via our expanding, stylish and colorful bed and bath collection," said Neil Petrocelli, vp of marketing and sales, Borghese. "These additional programs support our efforts to build a lifestyle brand that blends our rich Italian heritage with contemporary form and function. Our innovative and meticulously-designed products capture the incredible sense of beauty, fashion and style that Italy is known for, now in a line of products for everyday living."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!