Crown Crafts Infant Products aligns with ProjectNursery.com
Retail Editor 8 -- Home Textiles Today, September 2, 2010
Compton, Calif. - Crown Crafts Infant Products Inc. is launching a partnership with ProjectNursery.com to better connect online with new and expectant parents who purchase its NoJo brand of nursery bedding.
Founded and edited by mothers and design enthusiasts Melisa Fluhr and Pam Ginocchio, Project Nursery originally began as a blog dedicated to nursery design but has since grown into a forum for lifestyle ideas, tips and information for families.
"This partnership is just one of the ways we're enhancing our social media presence to reach the increasing number of moms and families who are embracing websites like ProjectNursery.com to conduct product research, exchange ideas with peers and more," said Nanci Freeman, president of Crown Crafts Infant Products, a wholly-owned subsidiary of Crown Crafts Inc.
She added: "The tie-in with Project Nursery will provide consumers with a wealth of ideas and practical advice on how to make the most of NoJo products, taking advantage of the broad expertise and incredible visions that Fluhr and Ginocchio have to share."
To kick off the joint venture, Babies "R" Us stores nationwide will host on Sept. 18 a "Design with Style" in-store event sponsored by the NoJo brand and developed with Project Nursery's Fluhr and Ginocchio. An interactive seminar will offer ideas for decorating the nursery, preview the latest NoJo bedding line and distribute a comprehensive room design brochure. Fluhr will attend the event at the Babies "R" Us store in Tustin, Calif.
"The best way to market to moms today is by marketing with moms," Fluhr said. "Research shows that moms are now more empowered than ever. They want to partner with companies they believe in and help spread the word about products they enjoy. ProjectNursery.com encourages parents to share those recommendations."
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