Springs Global in broad category expansion with designer Sami Hayek
August 26, 2010-- Home Textiles Today,
New York - On the heels of its Diane Von Furstenberg launch earlier this summer, Springs Global today announced another ambitious designer partnership that will take it into multiple home categories beyond textiles as well as into branded retail stores and ecommerce in the U.S. and abroad.
In conjunction with environmental designer Sami Hayek, Springs will launch Espacio LLC - a design company that will create multi-channel home furnishings collections, beginning with a curated collection of decorative essentials featuring furniture, upholstered items, lighting and accessories. The inaugural collection will be available fall/winter 2011.
Hayek operates a design studio in Hollywood. In addition to furniture, he has designed parks in Honduras and environmentally conscious low- and middle-income housing in Tijuana. In 2008, he created a line of back-to-school bedding for Target.
"Our brand will utilize local artisans and their materials and skills. The partnership with Springs Global will reshape the spaces we live in,'' said Hayek, who will serve as executive creative director of Espacio.
Espacio will create a tiered business model that runs well beyond retail into the architectural and hospitality realms.
"Sami's insightful approach, multi-cultural design sensibility combined with his refined aesthetics and market approachability, delivers a unique vision. We believe very strongly in that," said Joe Granger, president of Springs Global's branded business.
Springs Global will partner with larger retailers to create multi-product Espacio collections featuring a diverse assortment of everyday pieces. The lines will be positioned as complete home decorative solutions at accessible price points.
"Our designs unite powerful emotions with colors, textures, forms and compositions to inspire lifestyles through our products," said Hayek.
After establishing volume retail programs, Espacio Sami Hayek will open flagship boutiques in Los Angeles, New York and Miami, followed closely by stores in key metro areas in Mexico and Brazil as well as a branded e-commerce site that will sell directly to consumers.
The stores will offer both investment pieces and affordable accent pieces in a total home environment.
The final phase of the brand rollout will see Espacio develop a turnkey "design solutions" business for the real estate development and architectural sectors, including resorts and other commercial ventures, such as residential and business properties. The full range of products will include casegoods, upholstery, lighting, linens and decorative accessories designed and produced as unique items for the project build-out. Items from Espacio Sami Hayek vertical stores will be used as well.
"When we discussed Espacio's potential, we knew Springs Global's far reaching capabilities with regards to brand management, design, marketing, development and sourcing would make us the ideal partner in this joint venture," said Granger.
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