Hollander, Homedics ink licensing partnership for basic bedding line
July 23, 2010,
Boca Raton, Fla. - Utility bedding manufacturer Hollander Home Fashions has partnered with personal care products company Homedics for a new and exclusive line of basic bedding products.
Set to launch in September during the New York Home Fashions Market, the Homedics basic bedding collection will focus in on sleep solution products and categories to be produced will include comforters, mattress pads, toppers and pillows. The goods will come in "new, innovative packaging," Hollander noted.
Added Tim Landers, vp, merchandising: "The new collection will feature similar technology to our ‘Flexotech' mattress pads. By incorporating the 3-D mesh technology, we will offer the consumer true comfort with ease of care, in addition, to added treatments such as our ‘R-Tech' repel and release technology."