WestPoint takes Hanes into home
Home & Textiles Today Staff -- Home Textiles Today, June 14, 2010
New York - WestPoint Home is expanding its licensed brand portfolio with the addition of Hanes in bedding and bath.
WestPoint will produce Hanes sheets, fashion bedding and accessories, bath towels and accessories, blankets and throws as well as utility bedding. The first wave of product is expected to arrive at retail in spring 2011.
"Hanes is one of the most beloved and most recognized brands in the U.S. Our designers have put together a collection that is comfortable, functional, innovative, and in easy to live with designs," said John Piazza, WestPoint Home's president and ceo.
Sidney Falken, senior vice president, Hanes brand, pointed to WestPoint's more than 200 years in business and characterized the company as "a key strategic player in the bed and bath arena."
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