Sunham broadens assortment in new showroom

At the New York Market – Freestanding window coverings are a new category for Sunham Home Fashions as it debuts its new company headquarters at 136 Madison Avenue.

Village from Sunham is a new construction in a scatter or bath rug with a heavy woven decorative look.

Each of the company’s product segments are clearly laid out including rugs, towels decorative bedding with coordinating window fashions, quilts, an expanded sheet assortment and an Italian designed/Chinese made bedding collection called Italian Collection.

In the bath section, there are three main trends: Serene, a spa look with a cooler color palette highlighting pale amethyst, as well as some sparkle created by yarns. The collection uses polyester yarn systems that produce inherent quick dry/stain resistant product.

New Spirit is a retro influenced style group with bohemian overtones in fresh, clean colors, while Instinct is a polypropylene construction for indoor/outdoor use.

There are 13 towel techniques embracing Supima, Pima and Egyptian cotton fibers.

In decorative bedding, there are three lifestyle segments – Global, Urban and Traditional – each in a good/better/best pricing format. Each family has three to four styles in decorative bedding as well as quilts.

The company has expanded its sheet business with sourcing both in India and China. Constructions range from 300 to 800 thread count, and Sunham has replenishment capabilities in New Jersey.

Looking at the changes in the marketplace, Jane Bognacki, president, remarked, “We can’t undermine our relationships with our suppliers. We have to produce product with more value and service for our customers at the same time.”

Business, she added, “is very transparent now, and the importance of relationships with both suppliers and customers is critical.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!